Sunday, September 30, 2012

Choose the Best Bulb for Your Car

If you love to go on long drives during the night, then you definitely need to take care of your car's headlights. A burnt headlight not only affects the appearance of your vehicle, but it also makes your ride unsafe. If there is even a slight doubt about headlight's health, replacing it is a wiser choice. Light bulb replacement is always a recommended way to avoid unwanted mishaps. When it comes to light bulb replacement, the most important thing you need to look for is the size and the type of it. For this, you can read the model number written at the bottom of the their base. A large number of these bulbs are available in the market so that you can choose an apt one for your vehicle.
Xenon bulbs are the most popular and highly preferred by majority of the car owners. Filled with xenon gas, they are much brighter than normal headlight bulbs. These are identical to other halogen bulbs but the only difference is of the gas that is filled in the former. These have the capability to project beam up to a distance of 30m. Furthermore, these are extremely stylish and let you enjoy the riding experience in a brighter manner. Along with this, these are considered legal for use in the headlight.
LED bulbs are also considered as a good choice for light bulb replacement as it produces less heat than other ones. While purchasing LED bulbs, always make sure to check its lumen power. They never run out or rarely needs replacement and thus can be used for a long period of time. Along with vehicles, you can also use these types in case of a power outage in your home. You can also carry them in a console or glove box.
The process of light bulb replacement is quite easy and you can do it on your own as well. Also, you don't need any specific tool to do it. You just need to check at the back of the headlight and locate the bulb holder. It comprises of three wires extended out coming out of the bulb and attached to a plug. This plug is further attached to a metal clip, plastic catch as well as a screw cap. Take out the headlight assemble out from the car. Lastly, replace the burnt one by the newer one and reinstall the congregation. You can also refer the manual for getting complete information regarding this process. If needed, you can also take the help of a professional.

Sunday, September 23, 2012

Entrepreneurs Maximize Income by Investing in Technology

Apart from investment in knowledge, the next most important aspect of a business worthy of constant attention and investment is technology. When adequately deployed and properly used, technology is the main tool that is capable of making plenty of money for an entrepreneur. This it does by helping to multiply several folds the value and productivity of the enterprise. Technology provides the tools an entrepreneur needs to multiply herself without any additional costs in terms of time and money to hire and manage other people. When you factor in the enormous overhead costs to hire and maintain employees, you will get to appreciate more the value of technology in helping entrepreneurs to save money thereby maximizing income. This is because, one good equipment, when properly deployed, is capable of performing the jobs of several people whose cost of maintenance can therefore be saved.
The use of technology does mainly three things to help any business. Firstly technology helps to increase sales. Secondly, it helps to lower overhead costs and thirdly, it helps the entrepreneur to get more done in less time. All these ultimately save the entrepreneur plenty of costs thereby helping her to maximize income. It is only technologies that help the business in any of these three ways that are beneficial to the business. Smart entrepreneurs therefore make efforts to invest their time and money acquiring those equipments that help their businesses in any of or all these three ways. That is how they manage to maximize their earnings through the careful deployment of smart technology.
The world of modern technology is as complicated and changes as rapidly as information. It is therefore not enough to invest in any technology. What matters is how relevant and up-to-date such technology is to your business. Investing in the right technology therefore is what your business needs. There are numerous modern tools and equipments you can deploy to enhance your business. The commonest ones these days are computers, telephones, photocopiers, laser printers, telephone-answering machines, fax machines and the Internet. With the Internet, you can now virtually be in business twenty-four hours a day, seven days of the week and all days of the year. With the Internet, the entire globe is the market place and you can now transact a multimillion dollar business by merely pressing a computer button. That is something that would have sounded like a fairy tale some fifty years ago. That is the value of changing technology which smart entrepreneurs now use to expose their businesses to more people world-wide. They also use it to save time, expose their businesses longer and wider and ultimately manage to acquire a formidable customer base at less cost. With less costs, more savings are made here and there with the ultimate benefits to the overall income in the business.
Whatever tool an entrepreneur uses in her business, the ultimate aim is to save time and money. This is however not at the expense of higher productivity. The more time and money you are able to save, the more money you make. The higher your productivity, the more money you make. All these beneficial results are easily attained with the careful deployment of smart technology to the business. This is what smart entrepreneurs know and are able to use to maximize their earnings.
Sule Yesufu, a Certified Speaking Professional, is a Strategic Partner in S D Y Management Consult, a firm of Investment, Small Business and Entrepreneurial Consultants. An expert in Small Business and Personal Development, he focuses on communicating his ideas and thoughts mostly through his Training Seminars and popular free blog. He offers useful tips on Self-Improvement, Personal Finance, Entrepreneurship, Current News, Politics and Business in Nigeria, the most populous country in Africa.

Sunday, September 16, 2012

Build It, Buy It, Or Partner For It

The 3 high level ways to create a new (or enhance your existing one) product or service.
When you're working on selling more of your products or services, creating new products and enhancing the ones you already have you have 3 primary, high level ways to get it done. You either build it, you buy it, or you partner with someone else for it. In this 2 part series, I'll be demonstrating some high level experiences to these approaches to product and service creation. I'm currently working on a "Build Buy Partner Scoring Matrix " that allows you to fine tune your decision making process and find a strategy that best fits your situation. Look for this in future posts, but I'll email you when it's done.
Regardless if you choose to build it, buy it or partner for it, consider your main objective in this phase is to actually have a product or service that is ready to sell. I've seen dozens and dozens of business owners get so caught up in having their ego's stroked while their bank accounts die a fast death.
Build it
This strategy to coming up with a new product or service is the one that most business owners initially choose to take, yet it's the most costly route as far as time and money goes. Considering how fast the wants and needs of your clients change and unless you have deep pockets for a circular product creation cycle, this option isn't as glamorous as you once thought. If you're a small business owner with a limited budget and time and you don't need to own all the intellectual property rights, I'd advise you to consider partnering with others, at least initially to validate that there really is a market for what your about to invest massive amounts of time and money into.
Beware of what I call, "Builder Remorse" Builders Remorse signifies a critical decision junction that many new business owners make. New business owners, and overtimes seasoned business owners think that their product is bigger and better in some undefinable way and their going to outsell their competition simply because it's theirs. One word on that. Ego! Even though the product or service is 95% the same as everything that's in the marketplace already. Their 5% differentiation is just an unproven theory. Ideas are everywhere, good ideas are limited and great ideas or sparse. Don't wind up retiring your ideas, product and services to theory-ville instead of the singing the golden mantra of marketing. Test, test, test.
Buy it
This may be a better option for you to get started quickly and bring your concept to market. While it may be harder to find an off the shelf product that matches your vision, consider the time savings you'll have in getting your product or service to marketing by buying a version of your vision that you can alter. Either add to it or incorporate it into your existing product.
Partner for it
A better way to create a sales distribution channel or fear of losing your intellectual property, reputation, time and money? Anyone that's ever done a real partnership deal (not just and email list endorsement) will tell you that there can be 100's of tasks, details and questions to figure out prior to even endorsing, selling or integrating your product into someone else's sphere of influence, sales processes, follow-up processes, sales teams and up-sell strategies.
On the down side, you'll hear about horror stories that partners are lazy, unethical, don't know what's going on in their own camps, have undelivered promises, don't follow-up and have circumvented you and gone direct with someone else. The number one reason I see that partnership deals fail is unclear and unrealistic expectations. Followed by a close 2nd to personality clashes and lack luster attitudes towards getting issues solved with potential partners. Yes, some form of ramshackle dealings will happen to you if you decide to create a partnership marketing program (PMP) and go this route without the proper preparation, expectations and mindset.
However, there's great possible upside leverage with partnership deals. If you're upfront and honest about what you have to offer and how you can beneficially contribute to the project you're taking the first step to creating mutually beneficial and profitable relationships. If you're well prepared, create a master plan, a letter of intent, communicate and follow-up regularly with your key partners then partnership deals can be the most profitable, fastest time to market, highest yielding, repeatable, reproducible marketing strategies you'll ever put together and execute and profit from.

Sunday, September 9, 2012

How To Build Your Network

With any business, both online and off, you will need to work hard on building your network. The larger your network, the more chance you will have of success and profits in your business. The more people you are in contact with the better.
Having a large network is crucial for any business, as this network can be used for word of mouth advertising, newsletters, special offers and sales.
Luckily today we have the use of the World Wide Web. This makes it easier than ever to get a large network built in next to no time at all. This is great considering that not so long ago we had to make endless phone calls and spend lots of money advertising in order to build our network up. It is a proven fact that the bigger your network, the better your profits.
It is very important for any business to have records and contact details of each and every person who has ever bought something from them. It is far easier to sell that customer something again than try and find a new customer.
There are many ways to build a network of people online and here are just a few of them:
Use Facebook:
This is a great way to build a network for your brand and your company. Facebook allows you to create fan pages that you can use to get interested people to view your product on a continuous basis.
Use Twitter:
Twitter is another great way to build a list of interested people that you can send short messages to and build interest.
Use Article Marketing:
Article marketing is a great way to bring people to your companies website. Simply write articles about things that you know about and people will then click on your link if they want to find out more information. This is a great way to brand yourself as an expert in your field.
Use A Good Autoresponder
Once you have a website, you need a way to capture your visitors details. This is where an Autoresponder comes into practice. It does cost a monthly subscription, but this is well worth it in the long run. Once your website has captured your visitors details, you can send them information about your products and specials any time that you like. In order to get your visitors to leave their details on your website, you will need to offer some sort of incentive or gift that will entice them to do just that.
Use Google +
Google + is also a great way to build up a list for your business. You will get access to it by simply opening a gmail account. This is a very easy way to build up a list of contacts quickly. All you need to do is share useful information, and people will seek you out.
Use Press Releases
These are quick and easy to write up and you can get tons of exposure if you use these to announce important launches, or events. There are both free and paid sites that you can use for this.
Think Outside of the Box
There are tons of social networks, safe lists, classified sites, and other free methods of advertising that you can use to increase the exposure of your brand or business. Don't be scared to experiment, as different things work for different people.

Sunday, September 2, 2012

8 Ideas for the Back of Business Cards

Giving out business cards isn't enough. Ideally you want to make sure people hang on to them, prop them up or pin them up somewhere that they look at every day, so that your business will always be at the front of their mind.
Achieving this isn't easy. You can go for innovative and eye-catching design to help you stand out from the crowd and hope that people love it enough to keep it around. Or you can align good design with added value, by putting some useful information on the reverse of the card.
What constitutes useful information varies from business to business. In a specialty niche there might be any number of useful formulas, charts or details, but here is a selection of general information that could work on the back of your business cards.
1. Weights and measures conversions
Useful for anyone who does business between the US and the rest of the world imperial/metric conversions can be very handy to have around. Choose weights and measures that relate to your business. Cooks' weights and measures for a food related business, lengths for a construction or design company and so on.
2. Keyboard shortcuts
A handy list of keyboard shortcuts is something that we can all do with. If you want to see your business card propped up next to all your clients' computers this is an excellent idea. Choose the most useful ten shortcuts that you use in your business and share them on.
3. Time zone charts
For international businesses it's essential to know when a good time is to call other countries. Make a list of major cities around the world and the time difference between them and your home city, or just use the GMT +/- format, whichever will make most sense to your clients.
4. A ruler
It's always useful to have a measuring tool around. Mark one side in inches and the other in centimetres and it doubles as a conversion tool.
5. Emergency services numbers for your area
If you run a predominantly local business, a set of emergency phone numbers for your town is an essential reference guide. Include general ones and any that are particular to your business niche.
6. Energy saving tips
If your business makes a point of having a low carbon footprint include some innovative energy saving tips on your business card.
7. Inspiring quote
If you can find a quote that catches people's attention and inspires them, that is another good way to make sure your business card will be saved and displayed. It's especially important that it looks beautiful and is well designed.
8. Commonly misspelled words
Companies that work with words might like to include a list of commonly misspelled words or grammar errors - its and it's are notorious offenders!
Good design still plays a vital part in the effectiveness of business cards, but including one of the above suggestions on the back of your card could be the tipping factor in it becoming a pin-up for your clients.